5 Steps to Create an Amazon Bestselling Book Campaign
Many people hire me to create and manage their Amazon book campaigns, or to support them as a book promotion coach/consultant. In either case, I have noticed many of my clients experience a steep...
View Article7 Reasons to Partner on Someone Else’s Book Launch NOW
Many of you have probably seen online promotional campaigns where people have partnered up to help launch a new book or product. Perhaps you’ve wondered why people would bother to get involved in...
View ArticleWhat Makes a Good Bonus Gift for an Online Book Launch?
Photo from 123RF When authors have a book launch, they very often gather together a group of network partners to support the launch by offering a bonus gift. Offering a bonus gift for someone else’s...
View ArticleHow Many Books Will I Sell? Top 10 FAQs from Authors
As a book promotion expert and book campaign manager, I receive a LOT of requests for consultations from authors who are preparing to publish their books. Some are experienced authors who have...
View ArticleInvitation – 3 Tips When Seeking Partners for Your Book Launch
I first shared this story in my newsletter Creative Spirit in June. I thought it deserved to go on the blog as well, in case you missed it. Also, things changed since first publishing this story...
View Article7 Keys to Writing Great Ezine Copy for Your Book Launch
Campaign manager Lynn Serafinn shares a simple formula to give power to your words (this is an updated version of an aritlce orginally published on April 5, 2010). If you are planning an Amazon...
View ArticleStory of a Radiant Stroke Survivor – Erica Tucci
Erica’s fast-paced life as a Fortune 500 corporate manager suddenly came to a halt when she collapsed from a stroke. But little did she know, her journey to recovery would lead her to a profound...
View ArticleHow to Kick Start Your Book Sales – Part 1
Recently I was interviewed by Kristen Eckstein who runs a site called Ultimate Book Coach. She had read something I wrote in a Facebook comment about ‘kick starting’ your book sales and asked if I...
View ArticleHow to Kick Start Your Book Sales – Part 2
Lynn Serafinn’s book marketing advice for authors getting ready to launch, including tips for ensuring your book gets into the right categories on Amazon. Last week, I shared the first part of an...
View ArticleShould I Do a Bestseller Book Launch? 5 Criteria for Authors
Book marketer Lynn Serafinn has managed Amazon launches for dozens of #1 bestselling authors. Today she tells why doing a launch is NOT always the best choice. I’m an independent marketing consultant...
View ArticleHow Many Followers Do You Need Before Doing a Book Launch?
Spirit Authors is well-known for its ‘bestseller’ book launches. So why is book marketer Lynn Serafinn advising an alternative plan for marketing your book? A couple of weeks ago, a new client sent me...
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